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At Phronesis Works, we believe that content is more than just words on a page; it’s a powerful tool to engage, inform, and inspire. Our creative team merges artistry with strategy, crafting compelling narratives that resonate with your target audience. From captivating website copy that invites exploration to social media content that sparks conversations, we blend creativity and insight to breathe life into your brand’s story.
Google Trends is one of the best market research tools which lets you look for specific keywords, subjects, and phrases that have been inquired over a particular period of time.
Google Analytics helps you analyze your website’s traffic and give you a complete picture of your visitors and their requirements.
This tool aims to help you understand buyers’ internet usage habits worldwide. You can explore the primary data from the research, which comes up with an infographic format that sums up the key trends and statistics. This will help you to identify the consumers’ internet usage habits.
Tableau Public is a data visualization tool that lets you figure out market research data with analytics and business intelligence. Using this mechanism, you will get complex data visualization simply and intuitively.
Google Keyword Planner allows you to find new keywords and get a detailed idea of how your audiences search for information within your market.
Ubersuggest is a simple tool for doing market research on keywords and content. You have to input a phrase, and it will come out with a long list of additional keywords. In version 6.0, you can log in to the dashboard of Ubersuggest for free and can trace the ranking of your competitors’ websites.
Pew Research Center is a fair fact tank that informs people about the issues, points of view, and trends shaping the world. They conduct demographic research, content analysis, public opinion polling, and other data-controlled social research. The website has a massive database of free inquiries on various fields, such as marketing statistics to social media usage, and political issues to economic situations. So, this is one of the robust market research tools that will help you better understand your target audience and trace the beneficial market trends.
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